Consumers gagging for superfood breakfast cereals – Datamonitor 22-Jun-2012 By Oliver Nieburg Cereal and snack bar products containing superfoods such as chia, quinoa and spelt are expected to perform well in the global market, according to analysts at Datamonitor.
Health conscious consumers drive UK oat sales Health conscious consumers drive UK oat sales 10-Mar-2006 By Anthony Fletcher Hot cereals such as porridge and oatmeal are benefiting from a revival among Britain's health conscious consumers, according to Mintel.